Overview: company history, main products, product application, key advantage,  sale countries, product Certificate,

ISO factory, overseas trade fair

 

Shenzhen Novel Electronics Limited, established in 2011 (our Novel Manufacture Limited started since 2007), has evolved into a premier provider of advanced camera solutions, now operating under the brand Goobuy — Compact USB Camera Modules for Physical AI Vision. While retaining our heritage in rugged ODM/OEM manufacturing, we have pivoted to become a specialized partner for the Artificial Intelligence AI edge computing era.

We specialize in high-performance miniature USB camera modules designed specifically for three core AI ecosystems: Embodied AI Vision, Robotics Vision,Digital Signage AI Players PDOOH. With a portfolio exceeding 200 specialized products—including Sony STARVIS, Global Shutter, and H.264 solutions—we empower industrial clients in Europe, North America, and Japan to enable precise visual data processing. From low-light embedded cameras for smart retail analytics to ruggedized sensors for factory automation, Goobuy delivers the "eyes" for the next generation of Physical AI & Edge AI Vision..

 

Our Main Product Lines

1，Micro USB Cameras (2MP/5MP/8MP/12MP Autofocus) for Physical AI Vision
Ultra-compact 15×15mm Goobuy UC-501 USB camera modules, engineered for Embodied AI Vision, robotics, Edge AI vision, and embedded vision systems. UVC compliance ensures seamless integration with Windows, Linux, Jetson, and AI Edge Computing projects.

2，Industrial AHD Camera Modules
Goobuy 6×6mm micro AHD Camera AC-602 and 15×15mm Sony IMX323 AHD Camera kits with 7-inch DVR monitor deliver stable, low-latency imaging for machine vision upgrades, industrial monitoring, and retrofit of existing analog infrastructures.

3, Low light & Night Vision Cameras module
Sony STARVIS Starlight camera series Including IMX335 USB3.0 camera, IMX385 starlight night vision USB Camera, IMX415 USB+HDMI 4K modules, Starvis 2 IMX678 USB Camera, Classic IMX307 and IMX291 USB camera,top quality IMX462 UVC camera module etc. these solutions provide low-light clarity for industrial security, robotics navigation, and energy facility monitoring.  

Lightweight Micro Thermal Imaging Camera Modules are Available in CVBS, USB-C, and USB2.0 outputs, these modules offer predictive maintenance imaging for industrial pumps, substations, and UAV inspections.

 4, Custom-made Personalized camera module (USB/AHD/HDMI) with our mini/m12/m16 lens

 

At Shenzhen Novel Electronics, we specialize in three flagship product lines, each engineered to meet the rigorous demands of modern industrial applications:

• Micro USB Cameras: Our compact, high-performance USB cameras are designed for seamless integration into Embodied AI, AI scale, robotics vision, and industrial monitoring systems. Offering high-resolution imaging and versatile connectivity (USB 2.0 and 3.0), these cameras are ideal for applications requiring precision and flexibility.
• Industrial AHD Camera: Our analog high-definition (AHD) camera modules deliver robust performance for machine vision and industrial automation. Built for durability, they excel in challenging environments, ensuring reliable operation for critical tasks.
• Sony Starvis Night Vision Cameras: Powered by Sony’s industry-leading sensors, including STARVIS and STARVIS 2 technology, our night vision cameras provide exceptional low-light and infrared performance. These cameras are tailored for energy security, surveillance, and robotics applications, ensuring clarity in the most demanding conditions.

Our flagship offerings include sony imx323  Industrial Micro AHD cameras systems, ultra-compact Goobuy UC-501 USB camera with low light CMOS sensors, and robust night vision cameras with sony starvis sensor designed for extreme conditions. Over the years, we have successfully partnered with numerous industrial customers to provide customized vision solutions that enhance automation precision, improve UAV imaging, and ensure reliable performance in harsh environments.therefore our product are widely used and apply for Machine vision, Robots,  edge AI vision,  recognition, Embodied AI, Physical AI Robotics Vision, automated equipment inspection, and energy sector monitoring

Our Core Competencies

What sets Shenzhen Novel Electronics apart is our commitment to innovation, quality, and customization:

• Tailored Solutions: We offer end-to-end customization, from initial concept to mass production, delivering embedded vision systems that precisely meet client specifications. Our ability to tailor solutions for drones, robotics, and industrial monitoring ensures optimal performance for your unique applications.
• Advanced Manufacturing: Our partner factories feature Class 100 and Class 1000 cleanrooms, ensuring the highest standards of precision and quality. We adhere to strict quality control processes, backed by CE, FCC, and RoHS certifications, to meet global regulatory requirements.
• Expert Engineering Team: Our hardware and software engineers, with over 10 years of industry experience, bring unparalleled expertise to every project. From designing high-resolution imaging systems to optimizing low-light performance, our team delivers cutting-edge solutions.
• Global Presence and Trust: We actively participate in international trade shows, showcasing our innovations and staying at the forefront of industry trends. Our products are trusted by clients in over 25 countries, supported by an official distributor in Japan and a robust global supply chain.
• Comprehensive Support: We provide an 18-month product warranty, in-time remote technical support, and responsive online communication to ensure client success. Our one-stop service model streamlines the process from ideation to delivery, making us a reliable partner for your vision needs.

Leveraging flexible micro-customization capabilities and rapid sample turnaround, we deliver comprehensive support—from solution design and feature customization to seamless system integration—significantly shortening development cycles and reducing R&D costs. Backed by stringent quality control and extensive industry expertise, Novel Electronics is committed to being a trusted vision solutions partner for industrial customers in Europe, North America, and Japan.

 

Serving Key Industries

Our products are increasingly applied in embodied AI systems, robot vision, physical AI perception, teleoperation data collection, ego-centric robotics vision, and AI-powered PDOOH solutions. They support industries building the next generation of intelligent physical systems, including embodied AI and robotics companies that require compact, integration-friendly cameras for perception, manipulation, navigation, and real-world data capture; and PDOOH and smart display solution providers that need embedded vision for audience sensing, interactive experiences, and edge AI analytics. By combining compact low-light embedded cameras with practical edge AI vision integration, our solutions help customers reduce system complexity, accelerate deployment, and improve visual reliability in real-world AI applications, making them especially valuable for robotics AI vision and intelligent public display systems..

Our solutions are designed to empower industries driving technological advancement:

• Embodied AI & Data Collection Infrastructure Providers: We supply ultra-compact, industrial-grade UVC camera modules purpose-built for human demonstration rigs and "zero-robot data" collection fleets. Engineered for zero thermal throttling and continuous 8-hour shifts, our UVC vision systems provide the scalable, egocentric video streams required to train the next generation of VLA (Vision-Language-Action) foundation models.
• Physical AI and Robotics Vision
  Compact camera modules for robot perception, teleoperation, manipulation, and real-world data collection, supporting embedded vision in embodied AI systems, service robots, and mobile robots.
  From ultra-lightweight "eye-in-hand" gripper cameras for dexterous manipulation to multimodal egocentric vision for humanoid navigation, we bridge the sim-to-real gap for service robots, industrial automation, and AI-driven systems.
• PDOOH and Smart Visual Systems
  Integration-ready cameras for AI digital signage, smart kiosks, and interactive public displays, enabling audience sensing, edge AI analytics, and intelligent media experiences.

 

Sale Countries

Our products are primarily sold to the United States, Japan, South Korea, Italy, Canada, Mexico, France, Switzerland, Germany, UAE, UK, Netherlands, Belgium, Turkey, Taiwan, Russia, Spain, Poland, Ukraine, Denmark, Finland, Brazil, Peru, and Australia. This global footprint reflects our ability to meet the diverse needs of industrialized markets, with a strong emphasis on North American and European clients seeking compliant low-light embedded cameras.

 

Product Certificates and ISO Factory

Our factory has obtained official approvals for ISO9001 and IATF16949, ensuring top-tier manufacturing standards. Most of our selling product models hold IP69K, EMC, CE, FCC, and RoHS certificates, guaranteeing compliance with international regulations for industrial embedded AI vision systems and Embodied AI & Physical AI Robotics Vision

Our Commitment to Quality: Certified for the Most Demanding Industries

We understand that for our industrial clients, reliability is non-negotiable. This is why our commitment to quality is absolute.

• World-Class Manufacturing: We partner exclusively with ISO 9001 and IATF 16949 certified factories. All critical sensor integration and assembly are performed in Class 100 and Class 1000 cleanrooms to prevent microscopic contaminants.
• Global Standards Compliance: Our products are engineered to meet the stringent requirements of your target markets, holding CE, FCC, RoHS, EMC, and IP69K certifications.
• Rigorous Testing: Every module undergoes a multi-stage quality control process, from component inspection to final performance validation, guaranteeing consistency from prototype to mass production.

 

Overseas international Trade Fair

Shenzhen Novel Electronics Limited attended Security Show Tokyo 2024 trade fair in Japan (March 12-15, Big Sight, Tokyo), where we showcased our latest innovations in embedded vision modules and AI vision-guided robotics. We are always ready to develop friendly and mutually beneficial business relations with clients worldwide, and we look forward to participating in upcoming events like USA Automate 2026 to further expand our network in edge AI vision systems.

 

Shenzhen Novel Electronics Limited attend SecurityShow Tokyo 2024 trade Fair in Japan，March 12-15th, Bigsight, Tokyo.

 

 

Case Studies/Success Stories

• Vision-Guided Robotics for a Italian Manufacturer: We customized robotics computer vision modules for an industrial robot integrator, integrating Sony STARVIS sensors to improve navigation accuracy by 30% in low-light factories.

• Drone Camera Modules for USA Energy Monitoring: Partnered with a North American drone firm to deploy UAV payload vision systems with energy facility thermal imaging, enabling 24/7 aerial inspections and reducing operational risks.

 

Get in Touch

Ready to elevate your project? Contact us for a free consultation on Physical AI​​​​​​​ & industrial embedded vision systems.

Novel is committed to long-term partnerships worldwide.